New Collaboration Aims to Raise Awareness About Childhood Obesity
NEW YORK, October 24, 2011—In honor of Food Day, Cooking Light, the nation’s number one epicurean brand and FoodCorps, a new national service organization dedicated to addressing childhood obesity, announced today a new relationship to help promote a healthier generation of kids. Cooking Light and FoodCorps will reach out to the public across myriad platforms, including events, conferences, magazine editorial, digital and books, with the overarching goal of generating support and awareness about healthy eating that will benefit America’s children and their families.
“Cooking Light’s 25th anniversary plans for 2012 included an important alliance with a nonprofit organization which shares our focus on health and concern about food education,” said Diane Oshin, Group Publisher, Cooking Light. “FoodCorps immediately stood out from the pack because the organization’s core values so closely align with ours. Through nutrition education and other programs, FoodCorps is working to arm the next generation of Americans with the knowledge to live healthier, happier lives through the enjoyment of food. We are excited to be collaborating with FoodCorps to raise awareness and funds for such an important cause.”
“FoodCorps is thrilled to combine forces with Cooking Light to help this and the next generation realize nutritious is delicious. From fun seasonal kid-approved recipes to kitchen garden growing tips, we look forward to growing a healthy nation together,” said Debra Eschmeyer, Co-Founder and Program Director for Policy and Partnerships, FoodCorps.
Cooking Light and FoodCorps will work together to promote the importance of nutrition education and healthful living.
Cooking Light is the only food content brand focused on making healthy food taste great. By looking at every aspect of the exciting world of food through a healthful lens, Cooking Light gives consumers the tools to make better choices and the know-how to prepare and share delicious, nutritious meals with their families.
FoodCorps responds to our country’s painful and costly childhood obesity epidemic by placing service members into schools in communities of need. These service members provide nutrition education that teaches children what healthy food is; build and tend school gardens that engage children and community volunteers; and source local food for cafeterias.
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About Cooking Light
Cooking Light is the nation’s number one epicurean brand with the largest audience, most epicurean editorial and the most recipes. Cooking Light ranked #4 on Advertising Age’s prestigious “A-List” in 2010. Founded in 1987, Cooking Light makes healthy food taste great. Each month, nearly 12 million consumers turn to Cooking Light and CookingLight.com for innovative recipes; nutrition advice and food and fitness tips. CookingLight.com is part of the MyRecipes.com network, which is home to more than 50,000 professionally-kitchen-tested recipes and boasts the highest consumer-engagement in its competitive set. Cooking Light is published by the Time Inc. Lifestyle Group. For up-to-the-minute information visit Cooking Light on Twitter (@Cooking_Light) and Facebook (Facebook.com/CookingLight).
FoodCorps is a national nonprofit that seeks to reverse childhood obesity by increasing children’s knowledge of, engagement with and access to healthy food. The centerpiece of its work is an AmeriCorps public service program that recruits a diverse group of talented leaders for a year of service in high-obesity, limited-resource communities of need. Service members build and tend school gardens, conduct hands-on nutrition education and facilitate Farm to School programming that brings high quality, local food into schools.
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